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Here’s What Ohio Recruiters Are Looking for on Your LinkedIn Profile

HMG Success on May 18, 2018

 

When you’re looking for a job, LinkedIn is a powerful resource. Not only can you seek out new opportunities and connect with interesting recruitment professionals, but you can also design your profile to draw recruiters in, giving you access to positions that aren’t publicly advertised.

But, if you want to get an Ohio recruiter’s attention, you need to make sure your LinkedIn profile contains the right information. If you haven’t updated your profile in a while or want to make some adjustments to achieve better results, here’s how to get started.

Tell Your Professional Story

First and foremost, your LinkedIn profile needs to serve as a solid introduction. You need to let recruiters know who you are and what you have to offer.

Typically, a concise and straightforward approach is best. You also want to make sure you keep the reader’s needs in mind instead of just your own.

Provide the recruiter with a quick introduction to you as a professional. Let them know what your purpose is and highlight your most enticing skills and accomplishments.

Mention the Problem You Solve

Ultimately, every person who is brought into a company is hired to solve a problem, and you need to highlight what you bring to the table in that arena.

For example, do you boost sales? Are you skilled at cutting costs? Can you perform a specific function with the utmost care and expediency? Do you possess an in-demand skill?

What you bring forward will depend on your profession and industry, so adjust what you mention based on where your experience lies and your target roles.

Describe How You’re Different

When it comes down to it, a lot of professionals working in similar jobs have the same hard skills. This means, if you want to catch a recruiter’s attention, you also need to separate yourself from the back in a meaningful way.

Typically, this means you need to demonstrate your value on your LinkedIn profile clearly. For example, quantifying your accomplishments can be particularly effective, as well as mentioning unique on-the-job experiences that bolstered a relevant skill. You can also discuss in what ways you go above and beyond what is expected, or how you are striving to expand your knowledge in ways that aren’t demanded by your current position.

Ultimately, you need to demonstrate how you are different from the rest of the pack in a way that applies to your target roles, so forgo adding personal details that aren’t actually relevant. After all, LinkedIn is seen as a platform for professionals, so, while a letting your personality shine through is fine, you don’t want to deviate too far from the core objective.

If you would like to learn more about how you can make your LinkedIn profile more attractive to recruiters or are seeking new job opportunities, the team at The Advance Group can help. Contact us to speak with one of our knowledgeable recruiters today and see how our expertise can benefit your job search.

 

 

5 Easy Ways to Recruit More Qualified Workers

HMG Success on May 14, 2018

 

When you need to fill a vacant position, you must find the most qualified worker in the shortest time possible. Regretfully, this is often easier said than done.

But, there are things you can do to recruit a higher-quality candidate. Here are five easy ways you can get started.

1. Connect With Colleges and Universities

Area colleges and universities can be an excellent source of talent. New or upcoming graduates are often looking to find job opportunities, and they typically have some of the latest and most desirable skills, particularly for entry-level roles.

Making the connection is easy. Typically, you can contact the school’s placement office for additional information, or sign up to be a company at a job fair.

2. Request Referrals From Employees

Your current staff is also an outstanding resource when you need to find top talent, especially in niche areas. Most professionals have robust networks, which usually includes people who are in a similar field.

If you’re having trouble filling a vacancy, ask your staff for referrals. They may know the ideal candidate, allowing you to benefit from their connection to top talent.

You can even go a step further and create a formal referral program, making it part of your operational standard. This can be ideal if you want to craft a strong pipeline of talent, especially if you don’t limit incoming referrals to only people who may qualify for a current job opening.

3. Reach Out to Professional Organizations

Another great tactic when you need to hire a professional in a specific niche is to contact local chapters of professional organizations that focus on your specific profession or industry. Often, highly skilled workers join these groups to help them network with like-minded members of their community, so you may be able to locate passive job seekers who could be interested in making a switch.

4. Search LinkedIn

Sometimes, instead of waiting for the best and brightest individuals to apply, it’s better to seek them out. Consider jumping onto LinkedIn and searching for professionals who have the skills and experience you need.

This allows you to tap into a pool of passive job seekers, as they might be interested in hearing about opportunities but aren’t necessarily seeking them out on a daily basis. LinkedIn has a built-in communication system, so you can reach out right through the platform. However, if other contact information is available, such as an email address, consider using that instead.

5. Partner With a Recruitment Agency

Reputable staffing firms can be an excellent resource when you need to locate highly qualified workers, especially when you need to move quickly. A recruitment agency is often ingrained in the local community, allowing them to build strong networks and remain connected to some of the area’s most talented candidates.

If you are looking to hire more qualified workers, the professionals at The Advance Group can help. Contact us to speak with one of our recruitment specialists today and see how our hiring expertise can benefit you.

 

 

5 Production Jobs You Can Apply to Online

HMG Success on May 11, 2018

 

If you enjoy working with your hands, have great attention-to-detail, and are hoping to land a new position in the local area, there are opportunities to be had. Plus, many of these production jobs accept online applications, making it easy to submit your information for consideration by the hiring manager. If you are interested in a role with a production company, here are five production jobs you can apply to online right now.

1. Boat Parts Production Worker

A manufacturing company that creates a variety of fiberglass boat parts is seeking a full-time general labor production worker to assist with operations. The position is located in the finishing department where the selected candidate will help with buffing, sanding, and shaping fiberglass materials based on defined specifications.

The opportunity is on the day shift, Monday through Friday, and the right worker may be hired on permanently.

2. Outdoor Structures Production Worker

A Monroe area company is looking for a general production laborer to assist with the manufacturing of sheds, gazebos, play sets, and specialty buildings. The selected candidate will work on the production line, ensuring all work orders and requests are completed in a timely fashion. This is a Monday through Friday day-shift opportunity, though overtime and weekends may be required.

This opportunity is ideal for entry-level candidates who are open to standing for long periods, lifting up to 50 lbs. regularly, and working in an environment that can be dusty.

3. Assembly Worker

This temp-to-hire position is with a company located in the Holland area. It’s an opportunity to work on the first shift assembling small plastic pieces and adding felt and bristles as required by the design. A keen eye and attention-to-detail are a must.

4. Assembly Worker

A company in the Dundee area is seeking a full-time, day-shift assembly worker to assist with the assembling of gear systems, and dismantling and reassembling heavy equipment using a variety of hand and power tools as well as hoists. The ideal candidate will be able to work off of blueprints, schematics or similar drawings, as well as lift up to 50 lbs. as required.

5. Production Supervisor

For those interested in supervisory roles, a production supervisor position is available at a Toledo-area steel tube processing facility. The selected candidate will work on the third shift to ensure all employees are performing their assigned tasks to company standards. Additional duties include assisting with production, meeting customer requirements, creating skill set development methodologies, schedule managing, and more.

These five positions are just an example of the opportunities available in the area. If you are seeking new production jobs, the experienced professionals at The Advance Group can connect you with some of today’s top manufacturing employers. Contact us to speak with one of our knowledgeable team members today and see how our services can help you take the next step in your career.

 

 

Hate Your Boss? There’s Never Been a Better Time to Find a New Job!

HMG Success on May 7, 2018

 

At some point in nearly every professional’s career, they end up stuck working for a boss they don’t necessarily like and may even downright loathe.

Working for a boss you hate makes nearly everything about your job harder. It can damage your morale, make you resentful, and leave you feeling frustrated almost every day.

Luckily, having a less-than-ideal supervisor isn’t inherently a life sentence. You can seek out new opportunities that may allow you to work for someone whose style better matches your preferences. And, now is a great time to find a new job. Here’s why.

Unemployment Remains Low

Based on a March report by the Bureau of Labor and Statistics, the national unemployment rate remains unchanged, sitting firmly at 4.1 percent. When you are considering finding a new job, low unemployment works in your favor.

Typically, when unemployment is low, there aren’t as many available job seekers applying to open positions. This means you may face less competition, which could increase your odds of landing a coveted role.

The Economy Is Healthy

According to key economic indicators, the overall U.S. economy is healthy. This means companies will continue to provide goods and services at a reasonable pace and demand isn’t anticipated to fall significantly.

While certain factors may impact specific industries, causing them to buck economic norms, a healthy economy usually means businesses are going to be hiring when positions become vacant or to support opportunities for growth and expansion.

Like low unemployment, a healthy economy also means it’s a good time to explore the job market. There may be more jobs available today as companies look to take advantage of favorable conditions.

Because You’re Not Happy

While market conditions make the present a particularly good time to find a new job, being unhappy in your current role is also a sign that you should start looking.

Generally, having a boss you hate is going to impact your work and personal life, as it’s hard to let go of the negative feelings associated with your workplace. Additionally, your performance may suffer in your current role, which can make it harder to find positive references in the future.

If you are genuinely dissatisfied with your supervisor, seeking out new opportunities is a smart move. It allows you to explore what else is out there, giving you a path to channel your frustration or function as a source of hope. Additionally, it may make it easier to keep giving it your all in the role you hold today as being a top performer ensures you’ll have strong professional references when the time comes.

Ultimately, staying in a job that isn’t right for you shouldn’t feel like a life sentence. If you are interested in exploring what is available in the current job market, the professionals at The Advance Group can connect you with some of the area’s most coveted employers. Contact us to speak with one of our knowledgeable team members today and see how our expertise can help you find a job that is right for you.

 

 

Candidates Need This From All Employers

HMG Success on May 4, 2018

 

Workplace flexibility is often touted as a benefit during the recruitment process. The idea of having a flexible schedule is incredibly enticing, drawing in top talent from around the area.

But, when the selected candidate officially joins their team as a new hire, the reality doesn’t always align with the promise. Sometimes, it turns out their options are more limited than they were lead to believe. In other cases, workplace flexibility is functionally non-existent.

Flexible work arrangements are incredibly important to candidates, particularly as more and more professionals face increasing demands in both their professional and personal lives. If you aren’t offering workplace flexibility, here’s why you need to reconsider.

More Productive Employees

One of the biggest benefits of flexible work arrangements is typically the increased level of overall productivity. Employees have the ability to handle their work and their lives in such a way as to make both easier to manage.

For example, instead of using leave to handle a doctor’s appointment, they can simply adjust their schedule. This allows them to work a full day, instead of losing time to address the other obligation, keeping productivity higher while still giving them the ability to take care of some of life’s other demands.

Attracting Top Talent

Offering workplace flexibility can be an excellent selling point when you need to locate highly skilled professionals to fill vacant positions. Generally, it’s a benefit that job seekers hope to find, so they may favor opportunities that come from companies willing to provide it.

If you are seeking in-demand skills, you need to stand out from your competitors. Providing employees with flexible work arrangements can be a great differentiator if other businesses haven’t embraced the idea.

In contrast, if you aren’t providing flexible schedules, but your competitors are, you may have trouble recruiting top talent. If they realize other companies are willing to accommodate this desirable benefit, and you don’t include that in your offering, they may forgo a position in your business for one that provides them with what they need.

Does It Have to Be Completely Flexible?

While an entirely flexible work arrangement can be desirable in the eyes of candidates, it doesn’t always make sense for every industry. Some companies choose to provide flexibility within a set of boundaries, and that can still be touted as an attractive perk.

For example, you may limit telecommuting to a specific number of days a week or require in-person attendance for weekly meetings. Alternatively, you may state that employees must complete their eight-hour shift, but give them a 12-hour window to meet the requirement, such as allowing them to work any time between 7:00 am and 7:00 pm.

If your industry requires some boundaries, attempt to give employees as much flexibility as possible and outline any restrictions clearly. That way everything is upfront and well-defined, giving candidates a clear picture of what you have to offer.

If you would like to know more or are looking for a skilled professional to join your team, the recruitment specialists at The Advance Group can help. Contact us to speak with one of our experienced staff members today and see how our expertise can benefit your company.

 

 

Make Real Money With Your Skilled Trades Job!

HMG Success on April 30, 2018

 

When people imagine what a high-paying job looks like, they often assume it involves spending hours behind a desk in a traditional office building. But, that isn’t an accurate reflection of reality.

In fact, there are numerous skilled trades jobs that can provide you with a reliable and robust paycheck, allowing you to take a different path and still earn a strong salary.

If you’re interested in making real money with your skilled trades job, here’s what you need to know.

Pursue the Right Trade

When it comes to salaries, not all trades are created equal. Generally, those that require a substantial amount of training or experience and are typically viewed as in-demand will result in higher paychecks than others.

For example, electricians and plumbers have median salaries of over $50,000 a year, and the top 10 percent can even get close to the six-figure mark. HVAC mechanics and installers have a median annual pay rate of just over $47,000, with the top 10 percent usually bringing in slightly more than $75,000.

However, not all trades have the same potential, so it’s important to research your options before committing to a path.

Get the Right Education

While many trades can be learned on the job, that likely isn’t the fastest path to a higher salary. Typically, you’ll have more opportunities for success with the proper education and training.

Usually, you have a few choices when it comes to gaining more knowledge. First, you can see if apprenticeship programs are available in your area, as these give you a chance to learn from individuals currently working in the field and obtain hands-on experience.

Alternatively, you can examine community college and trade or technical school programs. If you go this route, make sure to research the institution to determine if it is reputable and provides you with the skills you need to begin working in the field after you graduate. Not all schools are created equal, so you want to make sure you select an option that can genuinely help you succeed.

Work Your Way to the Top

Like nearly every profession, you aren’t going to start at the top, regarding pay. Instead, you need to build your level of experience, improve your skills, gain new areas of competency, and be a strong performer on the job.

Diligence and a willingness to go the extra can do wonders for your skilled trades career, as well as being open to acquiring additional skills and learning new techniques that can help you be successful on the job. Whatever you do, don’t discount the value of hard work and dedication as you begin your climb to the top, as it is usually a key to long-term success.

If you are looking for a skilled trades job, the professional recruiters at The Advance Group can help you locate new and exciting opportunities. Contact us to speak with one of our knowledgeable and experienced staff members today and see how our services can connect you with leading employers throughout the area.

 

 

Top 5 Hardest Manufacturing Jobs to Fill in Northwestern Ohio (and How You Can Find Qualified Workers)

HMG Success on April 27, 2018

 

At times, finding a qualified candidate for a vacant position seems impossible. Certain roles are notoriously hard to fill; especially when demand for specific skills is high and the available talent pool seems drained.

In northwestern Ohio, five manufacturing positions are proving to be significantly more difficult to fill than others, leaving hiring managers frustrated and companies having to continue operations without their ideal level of staffing.

Luckily, there are things you can do to locate qualified candidates even in a tight labor market. To help you get started, here is a list of the hardest manufacturing jobs to fill and what you can do to secure the top talent you need to make your team strong.

Top 5 Hardest Manufacturing Jobs to Fill

In today’s market, certain manufacturing positions are particularly challenging to fill. Based on the current conditions in northwestern Ohio, the top five are:

  1. Material Handler
  2. Machine Operator
  3. Production Coordinator
  4. Production Estimator
  5. CNC Operator

At times, these roles are difficult to fill because of the skill sets required. In others, companies struggle to connect with these professionals through their standard recruitment resources.

Luckily, there are things you can do to find qualified workers, even in a tight labor market.

How to Find Qualified Workers

If your usual recruitment approaches aren’t helping you find the right candidates for your open positions, then you need to explore alternative options that can supplement your other activities.

For example, have you reached out to area trade schools or community colleges? These can be excellent resources for finding talented individuals getting ready to join the labor market and may even let you snap up top talent before they officially begin their job search.

Social media can also be a powerful resource. Are you using it to help you find experienced professionals?

A lot of young workers use social media to find opportunities and even apply for jobs. For this to work, you need to make sure that your vacancy announcements are posted publicly. Additionally, it’s wise to make sure that your vacancy announcements and application process are mobile-friendly. That way, if a skilled job seeker learns about a vacancy while reviewing their social media feeds on a smartphone, they can apply directly from the device.

Niches job board can also be a great option, particularly when you are looking for highly experienced professionals who’ve been working in the field for some time. These resources cater to specific industries or professions, so you might increase your odds of being noticed by career-focused individuals who are dedicated to their area of expertise and prefer to forgo traditional job boards for something more specialized.

Find More Candidates by Partnering with a Recruitment Agency

Sometimes, the best way to reach a pool of top-tier candidates is to partner with a reputable local staffing firm. These recruitment specialists have existing relationships with skilled professionals as well as a range or recruiting tools and resources to help them locate hard-to-find job seekers.

If you are working to locate a new employee for hard-to-fill manufacturing jobs, the experienced professionals at The Advance Group can connect you with talented candidates in the Michigan and Ohio. Contact us to learn more about our services today and see how our expertise can benefit you.

 

 

Want a Raise? Try These 5 Ideas

HMG Success on April 23, 2018

 

Not every company has an outlined procedure when it comes to providing employees with a raise. While some businesses tie increases in compensation to annual performance reviews, some seem to only increase a worker’s income at random, which can be frustrating if you have been in your role for some time and haven’t seen a pay bump.

But, even if there isn’t a formal policy for a raise, that doesn’t mean one is entirely out of your reach. There are things you can do to increase your odds of securing a raise. If you aren’t sure where to begin, here are five ideas to try.

1. Demonstrate Your Value

Managers are busy people. While they do their best to keep tabs on their workers’ performances, it doesn’t automatically occur to them that a raise may be justified.

Sometimes, managers need a little reminder, and that responsibility may fall squarely in your hands. If you’ve been excelling in your role, consider scheduling a meeting with your boss to go over your recent accomplishments. This helps demonstrate your value while also ensuring you stay on your manager’s radar.

2. Research Salaries

If you’re looking for a raise because you feel you’re underpaid, you should do some salary research before broaching the topic with your boss. Luckily, there are a variety of online resources that show what professionals working in your position typically make in your area, so dig in a bit and see if your salary actually falls outside the standard.

If so, this can be a starting point for a conversation with your manager, particularly if your skill set is in high demand.

3. Ask for More Responsibility

Getting involved in high-profile projects or asking your manager for additional responsibilities can help you forge a path to a raise. Granted, it may require doing more work as a means of being recognized, but it’s a move that can pay off.

4. Embrace Learning Opportunities

Ways of doing business evolve on a regular basis. New technologies or approaches may be developed that can streamline operations, and being open to learning about these advances can help you stand out from the pack.

If you get the chance to learn a new skill or system, whether on the job or on your own, embrace it. As your skill set increases, you end up with more to offer your employer, and that can help you get a raise.

5. Consider a New Job

In some cases, your current employer won’t be open to increasing your pay, no matter what you do. When that happens, you may need to find a new position as a means of getting a raise.

While this can sound intimidating on the surface, it isn’t uncommon for professionals to look for outside opportunities as a means of advancing their career. If you feel like you’ve hit a dead-end, it may be time to see what else may be available.

If you are interested in finding a new job, the professionals at The Advance Group can connect you with some of the area’s leading employers. Contact us to speak with one of our skilled recruiters today and see how our services can help you take the next step forward in your career.

 

 

How to Collaborate Like an NCAA Champion

HMG Success on April 20, 2018

 

If you want to create a culture brimming with innovative and unique ideas, then collaboration is your key to success. When small groups work toward solving a problem or reaching a particular goal, the results tend to be better than if only one or two people were taking on the task.

But, the ability to collaborate doesn’t come naturally to every team, so you need to foster an environment that promotes communication and idea-sharing if you want to create the right culture. If you’re ready to collaborate like an NCAA champion, here are some tips to get you started.

Nurture the Right Skills

While some people are naturally strong communicators, others aren’t as innately comfortable speaking in front of large groups. Plus, tasks like gathering input, providing feedback, and navigating conflicts can be challenging for managers, particularly if they don’t have a lot of prior experience in those areas.

If you want to collaborate as a core element of your business, you need to nurture the skills that help make it possible and provide the necessary tools for success. Select software that makes communicating easier, and create opportunities to share and discuss ideas regularly to increase everyone’s comfort levels.

Create Standard Processes

On the surface, the ability to collaborate appears to be highly fluid and unstructured. But, when you want it to be effective, putting processes in place can actually lead to better results.

For example, having a standard meeting approach that allows time for feedback as things are wrapping up can be beneficial, or creating a mechanism to ensure all participants have an opportunity to be heard when an issue is discussed can ensure everyone has a chance to get involved.

Provide Access to Training

Since collaboration is usually a top-down endeavor, making sure that managers have access to suitable training can make it easier for everyone to get involved. The training doesn’t have to be formal to be effective.

For example, ensuring that upper management buys off on the objectives and then sharing the associated goals and priorities with other leaders can help get the ball rolling. Similarly, encouraging collaboration at high-level meetings can get managers used to the paradigm.

Add Collaboration to Common Gatherings

Everything from your onboarding process to company events can likely benefit from some time spent collaborating, so make sure to provide the necessary time to give everyone a chance to share ideas along the way. This helps establish collaboration as part of your overall company culture, making it an ingrained part of everyone’s day-to-day.

Over time, your staff and leaders will see the process as second nature, allowing it to be used in new and exciting ways. Plus, you may gain access to interesting innovations and ideas in areas where you least expect them, giving you a chance to improve your processes and build strong teams every step of the way.

If you are interested in learning more about how to make collaboration a priority in your business, the professionals at The Advance Group can help. Contact us to speak with one of our skilled staff members today and see how our expertise can benefit you.

 

 

First Impressions Matter. Use This to Make a Better One!

HMG Success on April 16, 2018

 

First impressions are powerful. They build a foundation upon which every future interaction is based, impacting how you are perceived by that person from that moment going forward.

Making a strong first impression is essential, particularly when you are hoping to land a new job. But figuring out how to make a better one isn’t always easy. That is, until now.

If you are ready to improve how people perceive you from the beginning, here is an exercise that can help you make a better first impression.

Assess Your Previous Interactions

Whenever you want to make changes to your behavior, you need to begin by assessing what you usually do in those specific situations. To help you do this, ask yourself a few questions regarding how you typically handle an introduction.

For example, do you come off as confident or arrogant? Are you respectful of people’s personal space or do you tend to invade it? Do you take time to be an active listener or just wait for your chance to speak?

It’s critical you assess your actions honestly as this gives you a chance to identify any potential shortcomings. Then, you can begin to improve any areas where you are weak, helping you make a better first impression.

Take Stock of Your Strengths

As you consider your previous interactions, note any points where you typically shine. Maybe you’re an eloquent speaker, radiate confidence, or are a capable listener.

Whatever your strengths, make sure you recognize them. Not only is this a potential confidence booster, but it also lets you know which areas you don’t need to work on to make a positive first impression.

Address Your Weaknesses

Most people have a point or two where they struggle when making a first impression. Acknowledging where your weaknesses lie gives you a starting point for improvements. After you identify your shortcoming, you have two choices: Confront them or circumvent them.

If you want to improve your skill set, face your challenges head-on. Seek out opportunities that give you a chance to practice in those areas. For example, if group settings make you uncomfortable, consider joining a public speaking club to help you gain confidence.

Alternatively, if you have the ability to navigate around your weaknesses, that’s also an option. For example, if you’re great one-on-one, but not as part of a group; look for opportunities that allow you to meet with a person as an individual instead of the collaborative setting. This approach doesn’t necessarily help you correct a shortcoming, but it can be helpful in a pinch.

In the end, self-awareness is essential if you want to make better first impressions. See every introduction as an opportunity to practice your skills, giving you a chance to improve. With time, you’ll be able to correct or circumvent your weaknesses, ensuring you make the best first impression possible.

If you want to learn more about making better first impressions, or are looking for new jobs in Michigan and Ohio, the professionals at The Advance Group can help. Contact us today to speak with one of our team members and see how our expertise can benefit you.

 

 

An Employer Brand Is Nice… But Is It Worth It?

HMG Success on April 13, 2018

 

When it comes to your employer brand, determining your return on investment (ROI) is especially challenging. Measuring the impact and value of your efforts isn’t intuitive, making it hard to justify the time, resources, and money it takes to promote and enhance your brand.

But, investing in your employer brand should be seen as essential, particularly when it comes to recruiting and retaining top talent. If you need to determine whether your investment is paying off, here are some metrics to review.

Applicant Quality

While you might not be able to measure the quality of the candidates applying to your option positions with a single number, you can when you review a few metrics together.

For example, are you receiving a higher number of applications from qualified applicants? is the number of days between announcing a vacancy and filling a position shrinking? Is the size of your talent pool increasing? Is your cost-per-hire decreasing?

All these metrics can help you see the value in your employer branding activities, including how effective they’ve been when it comes to assisting with your recruitment efforts.

Employee Engagement and Perception

Ultimately, your employer brand is a reflection of how your employees feel about their roles and the company, and you can use their performance and opinions to help gauge the successfulness of your program.

For example, if productivity is increasing, this is a positive sign. Similarly, if employee surveys that measure their opinions regarding the company improve, that’s another indication things are moving in the right direction.

Potential Employee Perception

Today, there are numerous sites that allow people to share their opinions of employers, and these resources are usually accessible by the public. Reviewing this information, including reviews and scores, can give you an idea of how you may be viewed by the potential candidates, as these details can be incredibly influential.

Ideally, you want to see any reviews or associated scores improve over time when examined cumulatively. While you still may encounter the occasional naysayer (making everyone happy is nearly impossible), seeing things trend upward is a sign your employer branding efforts are making a difference.

Retention Rates

Happy employees typically don’t have one foot out the door. In fact, they might not be interested in finding new opportunities at all.

If your retention rates are improving, this is usually an indication that your employer branding efforts are effective. It shows your current staff is satisfied with what you have to offer, and that is certainly a valuable piece of information.

Ultimately, determining the ROI of your employer branding activities is a bit complicated, but the relevant data is there if you look in the areas outlined above.

If you are interested in learning more or are looking to increase your workforce, the skilled professionals at The Advance Group can help. Contact us to speak with one of our knowledgeable team members and see how our expertise can benefit you.

 

 

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